Lotte Chilsung

Lotte Chilsung
Type	Public
Traded as	Template:Kse
Founded	May 1950 (original) ; December 1974 (current form)
Headquarters	Seocho-dong, Seocho-gu, Seoul, South Korea
Number of employees	5040 (as of March 2012)
Parent	Lotte Corporation
Korean name
Hangul	롯데칠성사이다
Hanja	롯데七星사이다
Revised Romanization	Rotde Chilseong Saida
McCune–Reischauer	Rotte Ch'ilsŏng Saida
Website	lottechilsung.co.kr

Lotte Chilsung is one of the largest drink manufacturers in South Korea and is part of the Lotte Corporation. The name Chilsung (chilseong, 칠성, 七星) means "Big Dipper" (literally seven stars), and the company's logo is an eponymous seven stars in a row.^{[citation needed]}

History

Since the establishment and successful launch of Chilsung Cider, a lemon-lime soft drink, in 1950, Lotte Chilsung Beverage has been continuously developing and launching products in carbonated drinks, juices, coffee, tea, and water. In 1966, Lotte Chilsung began exporting its Chilsung Cider to Vietnam. In the mid-1970s, the company began to acquire an international presence, entering into contracts with American companies such as Pepsi. In 1989, Lotte Chilsung acquired a JAS mark. In the late 1990s, Lotte Chilsung grew to be largest beverage company in Asia, holding 35% of the domestic market share.^{[citation needed]}

Products

Carbonated drinks

Since its launch in 1950, Chilsung Cider has been the representative drink of Korea, selling more than a million bottles. Other high-profile drinks include milk-soda Milkis, and through the partnership with US-based PepsiCo, Pepsi, Mountain Dew, Mirinda, and Tropicana Sparkling.^[1]

Juices

File:Can of Sac Sac Orange Juice.JPG

A can of Sac Sac

Lotte Chilsung Beverage offers a range of natural fruit juices in orange, grape, apple, tangerine, pear, and mango flavors. In 1982, the company established a partnership with US-based, Del Monte, and now manufactures the Premium Orange and Del Monte Cold products. In 2009, the license for Tropicana was acquired and Tropicana Homemade style blends and other popular choices were produced.^{[citation needed]}

Coffee and tea

The lineup in coffee include Let's Be, South Korea's No. 1 canned coffee; Cantata, a coffee blend made with Arabica beans from plantations worldwide; and black tea drinks Ceylon Tea and Lipton.

Other beverages/bottled water

Diverse assortments range from soy milks to traditional beverage and health drinks. Other varieties in the catalog include the sports drink Gatorade, the carbonated water Trevi, the purified water Icis, and France-imported Evian and Volvic.^{[citation needed]}

Alcoholic drinks

Lotte Chilsung Beverage has been marketing Scotch Blue, Korea's local whiskey brand, along with fruit liquor, traditional Mirin, and other alcoholic beverages. Other alcoholic drinks include Cheoeumcheoreom ("Like the first time"), which is the world's first soju made of alkaline-reduced water, cheongju Baekhwasubok, plum liquor Seoljungmae Plus, and South Korean wine Majuang.^{[citation needed]}

References

↑ "Lotte Chilsung Beverage". Archived from the original on 2014-08-08. Retrieved 2014-08-03.

External links

Lotte Chilsung website (English and Korean)
Lotte Chilsung website (English and Korean) (easier to access)

[1] "Lotte Chilsung Beverage". Archived from the original on 2014-08-08. Retrieved 2014-08-03.

[1]