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{{Short description|American businessman}}
{{Short description|American businessman}}
{{about|the founder of [[Roovet]]}}
{{about|the founder of [[Roovet]]}}
[[Tony James Nelson II]]<ref>[https://jaxmov.com/team/tonyjamesnelson2nd/ Tony James Nelson II Founder Of Jacksonville Elite Movers]</ref>(born April 13, 1987) is an American Business Man<ref>{{Cite web|last=Nelson|first=Tony|date=|title=Roovet Local & International Corporation Releases a New Music Streaming Platform for Music Artists|url=https://www.worldmusicjournal.com/article/556084536-roovet-local-international-corporation-releases-a-new-music-streaming-platform-for-music-artists|url-status=live|access-date=|website=World Music Journal}}</ref>, Website Developer, Investor, and American Hiphop Artist (Known as Tribal Young Brown) . He is best known as the Founder of [[Roovet|Roovet International Corporation]]<ref>[[wikidata:Q108788171|Tony James Nelson II The Founder Of The International Company]]</ref>,<ref>[https://www.tampafp.com/roovet-international-corporations-ceo-tony-james-nelson-ii-steps-down-makes-his-friend-hakeem-a-small-the-new-ceo/ Roovet International Corporation's CEO Tony James Nelson II Steps Down & Make's His Friend Hakeem A. Small The New CEO]</ref> Empire Corporations, and Southeast Industries Corporation. During his career at Roovet, Tony James Nelson held the positions of Chairman, Chief Executive Officer (CEO), President. While also being the largest individual shareholder, He is one of the best-known entrepreneurs and pioneers of Amityville, New York. But most of his success came when he moved to Jacksonville, Florida and changed the way Roovet operated business and the industries that they would be doing business in. Roovet currently does business in the Moving Industry, Fashion Industries, Car, Truck and Boat Rental Industry and many different online platforms.  
[[Tony James Nelson II]]<ref>[https://jaxmov.com/team/tonyjamesnelson2nd/ Tony James Nelson II Founder Of Jacksonville Elite Movers]</ref>(born April 13, 1987) is a multifaceted American entrepreneur<ref>{{Cite web|last=Nelson|first=Tony|date=|title=Roovet Local & International Corporation Releases a New Music Streaming Platform for Music Artists|url=https://www.worldmusicjournal.com/article/556084536-roovet-local-international-corporation-releases-a-new-music-streaming-platform-for-music-artists|url-status=live|access-date=|website=World Music Journal}}</ref>, website developer, investor, writer, clothing designer, and hip-hop artist, known by his stage name [[Tribal Young Brown]]. He is the visionary behind the anime series, books, and comics under the "Tribal" brand and serves as the co-founder of [[Tribal Comics]]<ref>{{Cite web|last=Brown|first=Tribal Young|date=September 14, 2022|title=Tribal Young Brown.|url=https://www.biographies.net/biography/tribal-young-brown/b/64b93d15|url-status=live|access-date=September 14, 2022|website=Biographies.net}}</ref> Nelson is most notably recognized as the founder of [[Roovet|Roovet International Corporation]]<ref>[[wikidata:Q108788171|Tony James Nelson II The Founder Of The International Company]]</ref>,<ref>[https://www.tampafp.com/roovet-international-corporations-ceo-tony-james-nelson-ii-steps-down-makes-his-friend-hakeem-a-small-the-new-ceo/ Roovet International Corporation's CEO Tony James Nelson II Steps Down & Make's His Friend Hakeem A. Small The New CEO]</ref> Empire Corporations, and Southeast Industries Corporation. Nelson's career at Roovet has seen him occupy several key leadership roles, including Chairman, Chief Executive Officer (CEO), and President. His significant shareholding stakes have solidified his influence within the company. Known as one of the most prominent entrepreneurs and pioneers from Amityville, New York, Nelson’s success story reached new heights following his relocation to Jacksonville, Florida. This move enabled him to revolutionize Roovet's operational strategies and diversify its business ventures.  


Born in East Meadow, New York and raised in Amityville, New York, Tony James Nelson II <ref>[https://www.mapquest.com/us/new-york/savannah-s-stores-407621749 The Free Press]</ref>Founded [[Roovet]]. Most people are unaware that Roovet is labeled as the fifth company started by Tony James Nelson II, but also the most successful company. Prior to Roovet International Corporation<ref>Roovet Local & International Corporation Releases a New Music Streaming Platform for Music [https://world.einnews.com/pr_news/556084536/roovet-local-international-corporation-releases-a-new-music-streaming-platform-for-music-artists Artists]</ref>, There was what was known as the Empire Corporations. The Empire Corporations consisted of 4 Companies in which all was corporations. Empire Webmasters Inc., Empire Industries Corp., Empire Studios Inc. and Nelson Designers Corp.     
Roovet International Corporation's scope now includes a variety of industries, such as the moving industry, fashion industry, car, truck, and boat rental industry, along with numerous online platforms. This diversification showcases Nelson's ability to adapt to and capitalize on market trends. Born in East Meadow, New York, and raised in Amityville, New York, Nelson's entrepreneurial journey began with the founding of Roovet, which stands as his fifth and most successful company to date.<ref>Roovet Local & International Corporation Releases a New Music Streaming Platform for Music [https://world.einnews.com/pr_news/556084536/roovet-local-international-corporation-releases-a-new-music-streaming-platform-for-music-artists Artists]</ref>Prior to establishing Roovet International Corporation, Nelson was the driving force behind Empire Corporations. This conglomerate consisted of four companies: Empire Webmasters Inc., Empire Industries Corp., Empire Studios Inc., and Nelson Designers Corp. These ventures laid the groundwork for Nelson's future successes, highlighting his versatility and relentless drive.     
{{Infobox person
 
Nelson's contributions extend beyond traditional business realms. As Tribal Young Brown, he has made a name for himself in the music industry, while his creative endeavors with Tribal Comics have earned him a distinct place in the world of anime and graphic novels. His ability to seamlessly blend business acumen with creative pursuits underscores his unique talent and vision. Nelson’s story is one of innovation, resilience, and unwavering ambition. His ventures reflect a deep understanding of market dynamics and a commitment to excellence. From web development to fashion design, from music production to comic book creation, Tony James Nelson II continues to push the boundaries of what is possible, leaving an indelible mark on each industry he touches.{{Infobox person
| name              = Tony James Nelson II
| name              = Tony James Nelson II
| image              = Tony James Nelson II 2.jpg
| image              = Tony James Nelson II 2.jpg
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*Ashford University (dropped out)
*Ashford University (dropped out)
*Farmingdale SUNY College (dropped out)
*Farmingdale SUNY College (dropped out)
| occupation        = {{hlist|Website Developer|Investor|Entrepreneur}}
| occupation        = {{hlist|Website Developer|Investor|Entrepreneur|Writer|Businessman|Clothing Designer}}
| net_worth          = {{IncreasePositive}} US$ 1.5 Million<small>(27 May 2021)</small>
| net_worth          = {{IncreasePositive}} US$ 1.5 Million<small>(27 May 2021)</small>
| known_for          = Founding [[Roovet]] International Corporation
| known_for          = Founding [[Roovet]] International Corporation
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* Chairman and Founder of [[Jacksonville Elite Movers]]
* Chairman and Founder of [[Jacksonville Elite Movers]]
* Chairman and Founder of Wolf World Global Corporation}}
* Chairman and Founder of Wolf World Global Corporation}}
* Chairman and Founder of [[Tribal Comics]]
| boards            = {{hlist|Roovet Local & International Corporation | Southeast Industries Corporation}}
| boards            = {{hlist|Roovet Local & International Corporation | Southeast Industries Corporation}}
| children          =  
| children          =  
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*Da'Nylah Nelson {{birth date and age|2021|04|04}}
*Da'Nylah Nelson {{birth date and age|2021|04|04}}
*Bryana Snowden {{birth date and age|2002|01|21}}
*Bryana Snowden {{birth date and age|2002|01|21}}
*Da'Nauria Nelson {{birth date and age|2022|04|21}}
| father            = [[Tony Nelson]] Sr. {{birth date and age|1964|05|01}}
| father            = [[Tony Nelson]] Sr. {{birth date and age|1964|05|01}}
| mother            = Sherrianne Nelson {{birth date and age|1963|09|10}}
| mother            = Sherrianne Nelson {{birth date and age|1963|09|10}}
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==Early Life==
==Early Life==
Tony James Nelson II <ref>[https://www.einpresswire.com/article/528926835/tony-james-nelson-ii-releases-a-new-clothing-line-worldwide-available-for-purchase-as-early-as-november-1st Tony James Nelson II Releases A New Clothing Line Worldwide Available For Purchase As Early As November 1st.]</ref>was born in East Meadow, New York, to Tony Nelson and Sherrianne Nelson. Even though its safe to say he's from Amityville, New York as it is known as his hometown. He is a real Long Island child. Living in almost every town in Suffolk County Nelson grow up poor and its no secret that him and he mom lived in many shelters, including but not limited to Help Suffolk located in Bellport, New York and New Life located in Amityville, New York. Nelson grow up with both his parents, two little cousins and his older sister. He attended 3 different school districts which included Amityville, Bellport and Mastic (William Floyd). At the age of 16 in 10th grade he was asked not to return to Amityville High School. So that resulted in a drop-out, At the age of 16 he parents broke up and he was kicked out by his mother and abandon by the rest of his family including but not limited to his aunts. At the age of 17 years old his uncle Ivory invited him to live with him in Baltimore, Maryland. His uncle was a general contractor and taught him how to sheetrock, paint and a few other things. And only asked that he got a job and got his GED, which he did get a job working for McCormick in Maryland. Later on his uncle asked that he quit his job and comeback to work for him, he refused and decide to pack his things and leave instead he went back to New York. At age 18 he studied at Farmingdale SUNY College and obtained his GED and continued to College there. In Less than a year at Farmingdale SUNY College he dropped out. Later on in the same year he was hit on the corner or Great Neck and Albany Ave in Amityville, New York while riding his bike by a truck. This resulted in a $45,000.00 law suite against Allstate Insurance, In which after paying his lawyers resulted in a $29,000.00 Payment. At this time this was the most money nelson have ever seen or had at one time. At the age of 19 he brought his first car and taught his-self how to drive and also obtained his New York drivers license.  
Tony James Nelson II <ref>[https://www.einpresswire.com/article/528926835/tony-james-nelson-ii-releases-a-new-clothing-line-worldwide-available-for-purchase-as-early-as-november-1st Tony James Nelson II Releases A New Clothing Line Worldwide Available For Purchase As Early As November 1st.]</ref>was born in East Meadow, New York, to Tony Nelson and Sherrianne Nelson. While East Meadow marks his birthplace, Amityville, New York holds a special place as his hometown, where he spent much of his formative years. Nelson's upbringing was a testament to resilience and adaptability, as he experienced life across various towns in Suffolk County on Long Island. His early years were characterized by financial struggles, leading to periods where he and his mother resided in shelters such as Help Suffolk in Bellport and New Life in Amityville
 
Growing up in a tight-knit family environment, Nelson lived with his parents, his older sister, and two younger cousins. He navigated through multiple school districts, including Amityville, Bellport, and William Floyd in Mastic. At the age of 16, during his sophomore year, he was asked not to return to Amityville High School, prompting him to drop out.
 
The turbulence in his family life deepened when his parents separated at age 16. This upheaval resulted in him being expelled from his home by his mother and feeling abandoned by extended family members. At 17, Nelson's uncle Ivory extended an invitation for him to move to Baltimore, Maryland. There, his uncle, a general contractor, imparted valuable skills such as Sheetrocking and painting. He encouraged Nelson to find employment and complete his GED, leading to Nelson working at McCormick in Maryland. A disagreement with his uncle over job decisions led Nelson to return to New York.
 
At 18, Nelson enrolled at Farmingdale SUNY College, where he obtained his GED and briefly attended college. However, within a year, he chose to drop out. Later that year, while riding his bike in Amityville, Nelson was struck by a truck, resulting in a significant $45,000 lawsuit settlement from Allstate Insurance. After legal fees, he received $29,000, which was the most money he had ever possessed at one time. This financial windfall allowed him to purchase his first car, teach himself to drive, and obtain his New York driver's license.
 
Nelson's early life was marked by considerable adversity, yet these experiences forged a path of determination and self-reliance, laying the foundation for his future endeavors.
 
==Net Worth==
==Net Worth==
As of 2021 Tony James Nelson II has an estimated net worth of 1.5 million dollars. His net worth was calculated by his business that he controls, cash on hand, property he owns, including cars, trucks, boats and yacht. Also his cash value of his life insurance and stocks that he is currently invested in. His estimated salary for running Roovet International Corporation is about $95,000.00 per year. In late 2021 Tony James Nelson retired from his companies leaving Daquan Grey to run the day by day operations. And in April of 2022 his started his new rap career as Tribal Young Brown under his own record label Roovet Records.
As of 2021, Tony James Nelson II has an estimated net worth of $1.5 million. This figure is derived from his various business ventures, including his ownership and control of numerous companies. Additionally, his net worth accounts for cash holdings, real estate properties, vehicles such as cars, trucks, boats, and a yacht. The valuation also includes the cash value of his life insurance policies and investments in the stock market.
 
Nelson's annual salary for his role as the head of Roovet International Corporation is approximately $95,000. This income, combined with the profitability of his other business interests, contributes to his substantial net worth. In late 2021, Tony James Nelson II made the decision to retire from his active business roles, entrusting the day-to-day operations of his companies to Tony Nelson Sr. This transition marked a significant change in his career trajectory.
 
In April 2022, Nelson embarked on a new endeavor, launching a rap career under the stage name Tribal Young Brown. His foray into the music industry is backed by his own record label, Roovet Records, allowing him to retain creative control and leverage his business acumen in this new field. The combination of his successful business ventures and emerging music career underscores Nelson's versatile talents and ambition, further solidifying his financial and personal legacy.
 
==Empire Corporations==
==Empire Corporations==
Empire Corporations is the first of Tony James Nelson II Umbrella companies. The first Corporation started by Tony James Nelson II was Empire Webmasters Inc. in which he started with his older cousin F. Henry in 2011 shortly after his daughter Savannah N. Taveras was born. Empire Webmasters Inc. was a web design and development company in which would build websites for other companies and also host the website and charge each customer a monthly bill for services. In the first year Empire Webmasters Incorporated average about $98,000.00 alone. Later on that year he founded his second company in which still currently operating  Empire Studios Inc. Now Empire Studios Inc. is a local sound recording studio in which customers can buy studio time per hour and record there music. But thats was not all he also started in small recording label under Empire Studios Inc. called Empire Entertainment in which he signed serval different artist such as [[Shagusto]], Swoo Rugby, M Dot, The Flow and Respekt Ova. Empire Studios Inc. Averaged about $50,000.00 per year. And is now referred to as Roovet Records. After that he set his mind on his passion of designing clothing so he created Nelson Designers Corp. The company was built in the idea of creating a name brand called Tony Nelson named after the owner, but in reality the company made custom T-shirt and other things for other companies using transfer heat (print press machine) this company only averaged about $38,000 per year and later became known as Roovet Fashion. And the last of the companies was Empire Industries Corporation, This company was built and started to become [https://www.mapquest.com/us/new-york/savannah-s-stores-407621749 Savannahs 24hr Store] and the town of Lindenhurst, New York racist council tried everything in its power to put a end to the store named after Nelsons daughter.  
Empire Corporations marks the inception of Tony James Nelson II's journey into the business world, encapsulating his vision for diverse entrepreneurial endeavors.   
 
=== Empire Webmasters Inc. ===
Nelson's entrepreneurial path commenced with the creation of Empire Webmasters Inc. in 2011, co-founded with his older cousin, F. Henry, shortly after the birth of his daughter, Savannah N. Taveras. Empire Webmasters Inc. was a pioneering web design and development company that not only crafted websites for various businesses but also provided hosting services, charging clients a monthly fee. In its debut year, the company achieved a notable revenue of approximately $98,000, showcasing Nelson's adeptness in the digital space.  
 
=== Empire Studios Inc. ===
Following the success of his first venture, Nelson established his second company, Empire Studios Inc., later in 2011. This enterprise has continued to thrive, serving as a local sound recording studio where customers can book hourly studio time to record their music. Empire Studios Inc. has become a cornerstone of the local music scene, fostering a creative environment for aspiring artists.
 
Expanding on the success of Empire Studios Inc., Nelson launched a small recording label under its umbrella, known as Empire Entertainment. This label became a nurturing ground for emerging talents, with Nelson signing several artists, including Shagusto, Swoo Rugby, M Dot, The Flow, and Respekt Ova. Through Empire Entertainment, these artists found a platform to showcase their talents, contributing to the vibrant and diverse music culture within the community.
 
Empire Corporations stands as a testament to Tony James Nelson II's entrepreneurial spirit and his commitment to innovation across various industries. From web development to music production, Nelson's ventures have not only achieved commercial success but also fostered creativity and provided opportunities for others to shine. This multifaceted approach to business underscores Nelson's versatility and his ability to adapt and thrive in different fields.
 
Empire Studios Inc. consistently generated approximately $50,000 per year and has since been rebranded as Roovet Records. This transformation marked the beginning of a new chapter in Tony James Nelson II's entrepreneurial journey, highlighting his ability to adapt and evolve within the dynamic music industry.
 
=== Nelson Designers Corporation ===
Driven by a passion for clothing design, Nelson established Nelson Designers Corp.. Although initially envisioned as a name brand called Tony Nelson, the company primarily produced custom T-shirts and other items for various businesses using transfer heat printing technology. Despite the company's modest average annual revenue of $38,000, Nelson's vision and creativity led to its rebranding as Roovet Fashion, reflecting his relentless pursuit of innovation and excellence in the fashion industry.
 
=== Empire Industries Corporation ===
In addition to his ventures in music and fashion, Nelson founded Empire Industries Corporation, with the ambitious goal of establishing [https://www.mapquest.com/us/new-york/savannah-s-stores-407621749 Savannah's 24hr Store]. Named after his daughter, this store aimed to serve the community around the clock. However, it faced significant opposition from the local council in Lindenhurst, New York, which attempted to halt its operations. Undeterred, Nelson persevered, showcasing his resilience and determination in the face of adversity.
 
Through these enterprises, Tony James Nelson II demonstrated his versatility as an entrepreneur, seamlessly transitioning between different industries while maintaining a commitment to quality and innovation. His diverse business portfolio under Empire Corporations reflects his ability to identify opportunities and overcome challenges, solidifying his reputation as a dynamic and forward-thinking business leader.


==Roovet==
==Roovet==
{{Tony James Nelson II series}}
{{Tony James Nelson II series}}
[[File:Tony James Nelson II Of Roovet Corp..jpg|alt=Tony James Nelson II|thumb|left]]        
[[File:Tony James Nelson II Of Roovet.jpg|200px|thumb|left|Tony James Nelson II Of Roovet]]
=== Roovet Origins ===
Roovet Corporation was conceived and brought to life by Tony James Nelson II on May 13, 2013, in the modest confines of his home office in Berlin, New York. With a keen understanding of the digital world and the power of a unique brand identity, Nelson coined the name "Roovet." Although he later discovered that Roovet was also a surname in France, this did not deter him. Instead, it added a layer of international intrigue to his budding enterprise.                   


Roovet Corporation was started by Tony James Nelson II in Berlin, New York on May 13th 2013 in his small office at home. Being very familiar with the way that the internet works with names he knew he had to make up a name to be his own and he thought of Roovet. Only later to find out that Roovet was not a made up name its really a last name of a person in France. But that did not stop him he proceeded with his skills in SEO and working on Roovet's domain authority and page authority. He admired Google Inc. for the way that they generated so much revenue though AdWords their online advertisement platform. So he decided to create his own and called it Roovet AdWords and Connected it with his search engine Roovet. Than he begin to go deeper and connect other online services similar to Google and created Roovet Mail. Its no secret that Roovet was solely built on the idea of Google as a company. But with time Roovet begin to expand, First it became known a Roovet Local Corporation which it operated as Savannahs 24 Hour Store named after his first daughter located on Atlantic Blvd in Jacksonville, Florida , Later on he moved the same store to Powers Ave. In Jacksonville, Florida and renamed it Bryana's Food Mart named after his oldest daughter.                  
Nelson's expertise in SEO was pivotal in the early days of Roovet. He meticulously worked on building the company's domain authority and page authority, understanding that a strong online presence was crucial for success. Inspired by the remarkable achievements of Google Inc., particularly their AdWords platform, Nelson envisioned creating a similar ecosystem within Roovet.


Later on Jacksonville Elite Movers also a Roovet company became a strong hold and still remains that way in the success of Roovet, using revenue generated from his moving company to fund his other business. His main idea of his online websites and apps owned by Roovet is to generate money though advertisement. In 2020 he turned his eyes towards the fashion industry and trademarked and started his new brand Roovet. Now although the brand Roovet is mainly known for clothing<ref>[https://www.einnews.com/pr_news/531617179/roovet-roovet-red-the-new-african-american-clothing-line-started-in-jacksonville-florida-usa-by-tony-james-nelson-ii Roovet & Roovet Red The New African-American Clothing Line Started In Jacksonville, Florida USA By Tony James Nelson II]</ref> its also sells electronics too. But as far as the clothing goes Roovet sells products worldwide, Roovet the brand is a African American clothing brand. regardless of that most of the brand sells come from White Americans and also other countries outside of the United States. Including but not limited to Italy, France, Canada and Japan.            
This vision led to the development of Roovet AdWords, an online advertising platform designed to empower businesses by connecting them with potential customers through targeted ads. Integrating Roovet AdWords with the Roovet search engine was a strategic move that aimed to enhance the user experience and provide seamless access to advertising services. Nelson's ambitions didn't stop there. Recognizing the importance of diversifying Roovet's offerings, he introduced Roovet Mail, an email service that provided users with reliable and secure communication. This addition was part of a broader strategy to offer a range of online services that mirrored the successful model of Google.
 
The journey of Roovet Corporation is a testament to Nelson's innovative spirit and unwavering determination. From its humble beginnings in a small home office, Roovet has grown into a multifaceted digital platform, offering an array of services that cater to the needs of businesses and individuals alike. Nelson's dedication to excellence and his ability to adapt and innovate have positioned Roovet as a competitive player in the digital landscape. Today, Roovet stands as a symbol of entrepreneurial success and the power of a well-executed vision. Nelson's story is not just one of business acumen, but also of perseverance and the relentless pursuit of innovation. His journey continues to inspire others to think big and to turn their unique ideas into reality. Roovet Corporation emerged from the vision and creativity of Tony James Nelson II, drawing significant inspiration from the business model of Google. However, Roovet quickly began to carve out its unique identity and expand its operations. Originally a digital venture, Roovet's growth led to the establishment of Roovet Local Corporation, marking its foray into the physical retail market.
 
=== Roovet Expansion Into Retail  ===
One of Roovet's pioneering projects was the creation of Savannah's 24 Hour Store, named in honor of Nelson's first daughter, Savannah. This store, located on Atlantic Blvd in Jacksonville, Florida, became a beacon of convenience and community service, offering round-the-clock access to essential goods and services. The store's success and Nelson's unwavering dedication to innovation laid the groundwork for Roovet's expansion within the local market. As Roovet continued to evolve, Savannah's 24 Hour Store was relocated to Powers Ave in Jacksonville. In a heartfelt tribute to his eldest daughter, Nelson rebranded the store as Bryana's Food Mart. This new location not only continued the legacy of providing 24-hour service but also strengthened Roovet's presence in the community. Under the new name, Bryana's Food Mart became a hub for local residents, known for its customer-centric approach and commitment to quality. Throughout this journey, Nelson's vision for Roovet remained steadfast. He sought to create a brand that resonated with people, offering reliable services and innovative solutions. The transformation from a digital corporation to a multi-faceted business with a strong local presence exemplified Nelson's entrepreneurial spirit and his ability to adapt to changing market demands.  [[File:Savannahs 24 Store In Jacksonville, FL 2016.jpg|200px|thumb|left|Savannahs 24 Store In Jacksonville, FL In 2016]]
 
=== Roovet Overview ===
Roovet Corporation's origins reflect a story of ambition, resilience, and the pursuit of excellence. From its inception in Nelson's home office to its expansion into the physical retail space, Roovet has become a symbol of success and community engagement. Nelson's dedication to his family, as seen in the naming of the stores, underscores the personal touch that defines Roovet's approach to business. Today, Roovet stands as a testament to the power of innovation and the impact of visionary leadership. Nelson's journey continues to inspire, highlighting the importance of perseverance, adaptability, and the relentless pursuit of one's dreams.
 
Roovet Corporation, under the visionary leadership of Tony James Nelson II, has grown into a multifaceted enterprise, with each endeavor contributing to its overall success. One of the pivotal ventures in Roovet's portfolio is Jacksonville Elite Movers, which has become a cornerstone of the company's financial stability. The substantial revenue generated by the moving company has been strategically reinvested into other Roovet businesses, fueling expansion and innovation. Nelson's strategic foresight extends to Roovet's digital landscape, where the primary focus has been on monetizing online platforms through advertisement revenue. This business model has enabled Roovet to sustain and grow its digital presence, mirroring the success of industry giants like Google.
 
In 2020, Nelson expanded Roovet's horizons by entering the fashion industry, a move that exemplified his penchant for innovation and diversification. He trademarked and launched the Roovet brand, which, although initially centered on clothing, also ventured into the electronics market. The Roovet clothing line quickly gained international acclaim, with products being sold worldwide. While Roovet is an African American clothing brand, its appeal transcends racial and geographic boundaries, attracting a diverse customer base. Significant portions of its sales come from White Americans and international markets, including Italy, France, Canada, and Japan.
 
The success of the Roovet brand is a testament to Nelson's ability to understand market dynamics and consumer needs. By offering high-quality, stylish apparel and innovative electronic products, Roovet has established itself as a trusted and sought-after brand. Nelson's commitment to excellence and his strategic approach to business have ensured that Roovet continues to thrive in a competitive landscape. Roovet Corporation's origins are a story of ambition, resilience, and relentless pursuit of excellence. From its inception in Nelson's home office to its evolution into a global brand, Roovet's journey is marked by strategic expansion and a keen understanding of market trends. Nelson's ability to adapt and innovate has positioned Roovet as a dynamic player in multiple industries, reflecting the company's adaptability and global appeal. Today, Roovet stands as a symbol of entrepreneurial success and the power of visionary leadership. Nelson's journey continues to inspire, highlighting the importance of perseverance, adaptability, and the relentless pursuit of one's dreams.
 
=== Roovet Re-direction ===
In 2024, Tony Nelson II spearheaded a transformative era for Roovet, introducing several pivotal changes that redefined the company’s trajectory. The cornerstone of this metamorphosis was the strategic conversion of roovet.com from a search engine into a dynamic news media platform, now known as Roovet News Media. This shift marked Roovet's expansion into the world of journalism, providing timely and relevant news to a broad audience. Simultaneously, the Roovet search engine found a new home at roovet.net, ensuring its continued functionality while maintaining a distinct identity. Demonstrating foresight and strategic planning, Nelson also acquired the domain roovet.org, further solidifying the brand's digital presence.
 
In addition to these changes, The Roovet Store, which features an array of fashion items from Nelson’s own clothing brand, underwent a significant rebranding. The store’s online presence was relocated from roovetstore.com to roovet.com/shop, integrating it seamlessly into the main Roovet website. This move not only streamlined user access but also unified Roovet’s digital ecosystem, enhancing the overall customer experience. Through these strategic initiatives, Tony Nelson II positioned Roovet for continued growth and innovation, ensuring the company’s relevance in an ever-evolving digital landscape.


==Business==
==Business==
Tony James Nelson II business career started with Empire Webmasters Inc. in 2011, He started this company with his older cousin Lisa Henry and he trained her how to build websites using WordPress CRM platform. This lead to him making her his vice president as the company grew, Web Development was his passion and he proceeded to master the skills needed in both SEO and SMM. Being so untuned into the worldwide web, he needed to understand it first before he can began charging other companies for his services. He discovered SEO, SMM, DA, and PA is the most important things that every website needs in order to be successful in on the web.<ref>{{Cite web|last=Roovet|first=Corporation|date=8 December 2021|title=The Journey Of Roovet|url=https://medium.com/@roovet/the-journey-of-roovet-31956a00cf74|url-status=live|access-date=12 December 2021|website=Medium}}</ref> The most important thing about business is not just a website to Tony James Nelson II, but the money that a company must generate in order to be successful. When it comes down to business you cannot rely on one source of income, So he started more business to build more revenue. Supply and demand is the most important part of any business, <nowiki>''How much to your customer base want what you are offering''</nowiki>. So Mr. Nelson opened up different business in different industries all as a result of generating more customers.
Tony James Nelson II embarked on his entrepreneurial journey in 2011 with the founding of Empire Webmasters Inc. alongside his cousin, Lisa Henry. Demonstrating a natural aptitude for web development, Nelson took charge of mentoring Henry, imparting his extensive knowledge of the WordPress CRM platform. As the company's operations expanded, Henry's quick mastery of these skills earned her the position of vice president.
 
Nelson's passion for web development was complemented by his keen interest in mastering Search Engine Optimization (SEO) and Social Media Marketing (SMM). To provide top-tier services, Nelson devoted himself to understanding the complexities of the internet, focusing on key metrics like Domain Authority (DA) and Page Authority (PA)—essential for driving a website's success.<ref>{{Cite web|last=Roovet|first=Corporation|date=8 December 2021|title=The Journey Of Roovet|url=https://medium.com/@roovet/the-journey-of-roovet-31956a00cf74|url-status=live|access-date=12 December 2021|website=Medium}}</ref> However, Nelson's vision extended beyond web development. He recognized that a thriving business must generate substantial revenue and diversify its income streams. This insight led him to explore various industries, resulting in the creation of multiple businesses designed to capture diverse customer bases and generate robust revenue.
 
A cornerstone of Nelson's business philosophy is understanding supply and demand. He meticulously analyzed market trends to identify consumer needs, ensuring that his ventures were well-positioned to offer in-demand products and services. This strategic approach allowed him to tap into new opportunities and continuously adapt to the ever-evolving digital landscape. Through relentless dedication and an innovative mindset, Tony James Nelson II has established himself as a versatile entrepreneur. His ability to navigate the digital world, coupled with his commitment to delivering value, has been instrumental in his sustained success. Nelson's journey serves as a testament to the power of passion, resilience, and strategic thinking in building a thriving business empire.
 
In 2022, Tony James Nelson II embarked on an exciting new venture by founding Roovet Records in Jacksonville, Florida. This initiative was a strategic move under the ever-expanding Roovet brand, aiming to create a significant footprint in the music industry. Roovet Records was envisioned with the primary objective of generating revenue through innovative music distribution, while also nurturing and promoting fresh talent. The label's journey began on a high note with the signing of its first artists, Respekt Ova and Real Litty, on New Year's Day 2022. These initial signings set the stage for what would become a dynamic and creative enterprise. In March of the same year, Nelson expanded the label's roster by signing the group Young Montana Mafia. Each of these artists entered into a two-year contract, committing to produce an album for Roovet Records, thereby promising an infusion of unique sounds and creative energy. 
 
A pivotal aspect of Roovet Records' early success was the collaboration between Nelson and his cousin, Jay Deuce, also known in the music world as Jay Deuce Viibs or Pro Viibs. This partnership brought a wealth of musical expertise and innovative production techniques to the label. Jay Deuce's distinctive beats became the backbone of several notable tracks, helping to shape the label's sound and reputation. Real Litty, one of the label's initial signees, produced standout tracks such as "How We Live" and "Survival Of The Fittest," both featuring Jay Deuce's compelling beats. Similarly, Young Montana Mafia created the track "Scarlatti," also produced by Jay Deuce, which further showcased the label's commitment to high-quality music production.
 
Roovet Records quickly distinguished itself as a formidable player in the music industry, thanks to Nelson's strategic vision and the collaborative efforts of talented individuals. The label's early achievements underscored Nelson's ability to diversify the Roovet brand, tapping into the cultural and economic potential of the music industry. Through Roovet Records, Tony James Nelson II demonstrated his entrepreneurial acumen and passion for music, cementing his role as a versatile and innovative business leader. The establishment of Roovet Records not only added a new dimension to the Roovet brand but also paved the way for future growth and artistic exploration.
 
== Books ==
Nelson authored books:
 
* [[Ariana The Elementalist]], co-authored with Tribal Comics co-founder [[Bjorn Karg]], was released in October 2024. This enchanting first installment in the ''Legend Of Ariana'' book series is crafted as a captivating children's bedtime story. The tale follows the courageous journey of Ariana, a young girl endowed with extraordinary elemental powers. With a heart full of determination and a spirit of adventure, Ariana embarks on a mission to protect her people from impending danger. Through her mastery over the elements—earth, air, fire, and water—Ariana demonstrates bravery, intelligence, and resilience, qualities that resonate deeply with young readers. Each page of the story is imbued with vivid illustrations and enchanting prose, drawing children into a world where magic and reality intertwine. The narrative not only entertains but also imparts valuable lessons about courage, compassion, and the importance of using one's unique abilities for the greater good. As the first book in the series, Ariana The Elementalist sets the stage for many more adventures to come, promising to be a beloved addition to children's literature. The collaboration between Tony James Nelson II and Bjorn Karg highlights their shared vision of creating stories that inspire and empower the next generation. [[File:Ariana The Elementalist.jpg|120px|thumb|Ariana The Elementalist Book Cover 2024 Designed By Tony James Nelson II]]
 
== Personal life ==
Tony James Nelson II is an individual of many talents and passions. A voracious reader, he has adorned the ceiling of his grand home library with a quote from ''The Tribal Bible'', reflecting his deep appreciation for literature. His interests extend beyond books; Nelson is an enthusiast of TV shows, movies, and the game of chess, all of which offer him moments of relaxation amidst his demanding schedule. Nelson's days are orchestrated with precision, mirroring the meticulous planning of a U.S. president's itinerary. Despite his packed agenda, he continues to lead his clothing brand, Roovet, with unwavering dedication. His creativity also finds an outlet in his pursuits as an author and a hip-hop artist under the moniker Tribal Young Brown, where he channels his thoughts and stories into compelling narratives and music.
 
Balancing his various enterprises, Nelson remains actively involved in his moving companies, Jacksonville Elite Movers and Southeast Elite Van Lines. His hands-on approach ensures these businesses operate smoothly and maintain high standards of service. A testament to his entrepreneurial spirit, Nelson manages all Search Engine Optimization (SEO) for his websites personally, seldom outsourcing tasks. This commitment to excellence is evident in every facet of his work, from digital presence to brand management. Nelson's multifaceted career and disciplined lifestyle serve as an inspiration, showcasing his ability to harmonize diverse interests and responsibilities seamlessly. His journey is a narrative of relentless ambition, intellectual curiosity, and creative expression, all driven by a profound dedication to his various ventures.
 
=== Children ===
In 2004, amidst challenging times while living with his mother in a shelter in Huntington, New York, Tony James Nelson II encountered a transformative relationship. During this period, he met Staci Snowden and her young daughter, Bryana Douglas. The friendship between their mothers led to frequent interactions, and Nelson soon formed a deep bond with the two-year-old Bryana. Their connection was unique and heartfelt, with Nelson growing increasingly attached to the young girl. Despite the absence of a biological connection, Nelson embraced Bryana as his own, referring to her as his first daughter. This bond was not merely symbolic; it was a testament to Nelson's capacity for love and commitment, transcending conventional familial ties. His relationship with Bryana highlighted his nurturing nature and ability to form profound connections with those around him.
 
This experience also provided Nelson with a sense of purpose and responsibility, shaping his approach to parenthood and relationships in the years that followed. It was a formative chapter in his life, underscoring the significance of love, care, and the bonds we form beyond blood relations. Nelson's journey from these humble beginnings to his later successes is marked by such meaningful relationships, which have played a crucial role in his personal growth and resilience. His bond with Bryana is a poignant reminder of the impact that compassion and genuine connections can have on one's life trajectory.
 
In 2010, a serendipitous meeting in a First Class Taxi in Copiague, New York, marked a significant turn in Tony James Nelson II's life when he met Johanna Taveras. Their connection blossomed and led to the birth of his first biological child, Savannah Taveras, on March 1, 2011. Their relationship, however, came to an end, leading to a series of challenging custody battles. In 2013, after numerous court hearings, Nelson was granted 80% custody of Savannah by Suffolk County Family Court.
[[File:Tony James Nelson II and Savannah Taveras.jpg|200px|thumb|Tony James Nelson II and Savannah Taveras On March 1, 2011]]


Tragedy struck later that same year when Johanna Taveras died in a car accident on the Southern State Parkway. At the time, Savannah was just 2 years old, and the loss was profoundly felt by those close to her. During this period, Nelson found support and companionship in his relationship with Lori King, also a native of Amityville, New York. As Nelson began to build the Roovet Corporation, Lori King played a crucial role in raising Savannah. Her unwavering support and dedication provided a stable and nurturing environment for Savannah, allowing Nelson to focus on his burgeoning business ventures. King's involvement ensured that Savannah received the love and care she needed during this transformative period in their lives.


In 2022 Tony James Nelson II started Roovet Records in Jacksonville, FL. A new company under the Roovet umbrella this company sole purpose like any other company is to make money though music distribution. First he signed [[Respekt Ova]] and [[Real Litty]] on New Years of 2022. And in march of that same year he sign Young Montana Mafia. All artist signed a 2 year deal agreeing to produce one album for Roovet Records. Linking up with his cousin Jay Deuce as known as Jay Deuce Viibs or Pro Viibs he was able to produce some great music from the start. Real Litty made to songs to Jay Deuce beats which are "How We Live" and "Survival Of The Fittest". and Young Montana Mafia made one song to Jay Deuce beat which is "Scarlatti".  
This chapter in Nelson's life was marked by both profound joy and deep sorrow, showcasing his resilience and commitment to his daughter amidst personal tribulations. The experiences and challenges he faced during these years undoubtedly shaped his approach to fatherhood and his determination to provide a stable, nurturing environment for Savannah. In June 2020, Tony James Nelson II encountered Destiny Harris in Jacksonville, Florida, through an introduction by her cousin Michelle Harris. This meeting occurred as Nelson's relationship with Lori King was drawing to a close. Despite the complexities of his personal life at the time, a new chapter began with Destiny. Their relationship quickly blossomed, and in 2021, they welcomed their first child, Da'Nylah Nelson, who was born on April 4. The joy of parenthood continued to grace their lives with the arrival of their second child, Da'Nauria Nelson, born on April 21, 2022. However, the romantic relationship between Nelson and Destiny Harris was fleeting, and they decided to part ways in 2021. Nelson's personal life saw further transitions, culminating in the official end of his relationship with Lori King in 2022. As of now, Tony James Nelson II is known to be single, channeling his energy and focus into his various business ventures and personal passions.  
==Tribal Young Brown==
{{Infobox musical artist
| name            = Tribal Young Brown
| image          = Tribal_Young_Brown_Of_Roovet_Records.png
| caption        = Tribal Young Brown in Jacksonville, FL 2022
| birth_name      = Tony James Nelson II
| birth_date      = {{Birth date and age|mf=yes|1987|04|13}}
| birth_place    = East Meadow, New York, U.S.
| occupation      = {{flatlist|
* Rapper
* Producer
* Songwriter
}}
| yearsactive    = 2022–present
| genre          = {{flatlist|
* Hip hop music
* Trap music (hip hop)
}}
| label          = {{flatlist|
* Roovet Records
}}
| associated_acts = {{flatlist|
* [[Real Litty]]
}}
| website        = {{URL|roovet.com/sound/tribalyoungbrown}}
}} 


Tony James Nelson II also known as (Tribal Young Brown, Young Brown or Brown) is a American Hiphop artist. He is originally from Amityville, NY but currently lives in Jacksonville, FL. He is also the owner of Roovet Records and his rap career started in April of 2022, when he dropped his first single "Consider This". Consider This is one of the most disrespectful songs ever to be released under Roovet Records as he raps about a bunch of things but mostly Trust & Betrayal.
Despite the end of his relationships, Nelson remains a dedicated father to his children. He has continued to expand his professional horizons while ensuring that he maintains a strong presence in the lives of Bryana, Savannah, Da'Nylah and Da'Nauria. This balance between personal and professional responsibilities underscores Nelson's commitment to both his family and his ambitions. Nelson's journey through these years reflects a dynamic life marked by significant personal and professional growth. His ability to navigate the complexities of relationships while forging ahead with his entrepreneurial endeavors exemplifies his resilience and adaptability. As he continues to build his legacy, Nelson remains a figure of inspiration, demonstrating that success is achieved not only through professional accomplishments but also through the dedication and love shown to one's family.


==Social Media Profiles==
==Social Media Profiles==
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*[https://www.reddit.com/r/Tonyjamesnelson2nd/ Reddit]
*[https://www.reddit.com/r/Tonyjamesnelson2nd/ Reddit]
*[https://www.youtube.com/channel/UC4kmW7q8XFAdvk3c7ggguFw Youtube]
*[https://www.youtube.com/channel/UC4kmW7q8XFAdvk3c7ggguFw Youtube]
==See also==
* Tony James Nelson II artist page at [[Tribal Young Brown]]


==References==
==References==
{{Reflist|3}}
{{Reflist|3}}{{#seo:
 
{{s-start}}
{{Succession box
| title  = CEO of [[Roovet]]
| years  = 2013–2021
| before = Company founded
| after  = Daquan Grey
}}
{{s-end}}
{{#seo:
|title=Tony James Nelson II
|title=Tony James Nelson II
|keywords=roovet, tony james nelson II, tony nelson, southeast industries corporation, southeast industries corporation, jacksonville businessman, roovet.com,tony nelson of jacksonville, tony james net worth
|keywords=roovet, tony james nelson II, tony nelson, southeast industries corporation, southeast industries corporation, jacksonville businessman, roovet.com,tony nelson of jacksonville, tony james net worth
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|site_name=Roovet Articles
|site_name=Roovet Articles
}}
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<htmlet>tonynelson2nd</htmlet>

Latest revision as of 06:41, 14 October 2024

Tony James Nelson II[1](born April 13, 1987) is a multifaceted American entrepreneur[2], website developer, investor, writer, clothing designer, and hip-hop artist, known by his stage name Tribal Young Brown. He is the visionary behind the anime series, books, and comics under the "Tribal" brand and serves as the co-founder of Tribal Comics[3] Nelson is most notably recognized as the founder of Roovet International Corporation[4],[5] Empire Corporations, and Southeast Industries Corporation. Nelson's career at Roovet has seen him occupy several key leadership roles, including Chairman, Chief Executive Officer (CEO), and President. His significant shareholding stakes have solidified his influence within the company. Known as one of the most prominent entrepreneurs and pioneers from Amityville, New York, Nelson’s success story reached new heights following his relocation to Jacksonville, Florida. This move enabled him to revolutionize Roovet's operational strategies and diversify its business ventures.

Roovet International Corporation's scope now includes a variety of industries, such as the moving industry, fashion industry, car, truck, and boat rental industry, along with numerous online platforms. This diversification showcases Nelson's ability to adapt to and capitalize on market trends. Born in East Meadow, New York, and raised in Amityville, New York, Nelson's entrepreneurial journey began with the founding of Roovet, which stands as his fifth and most successful company to date.[6]Prior to establishing Roovet International Corporation, Nelson was the driving force behind Empire Corporations. This conglomerate consisted of four companies: Empire Webmasters Inc., Empire Industries Corp., Empire Studios Inc., and Nelson Designers Corp. These ventures laid the groundwork for Nelson's future successes, highlighting his versatility and relentless drive.

Nelson's contributions extend beyond traditional business realms. As Tribal Young Brown, he has made a name for himself in the music industry, while his creative endeavors with Tribal Comics have earned him a distinct place in the world of anime and graphic novels. His ability to seamlessly blend business acumen with creative pursuits underscores his unique talent and vision. Nelson’s story is one of innovation, resilience, and unwavering ambition. His ventures reflect a deep understanding of market dynamics and a commitment to excellence. From web development to fashion design, from music production to comic book creation, Tony James Nelson II continues to push the boundaries of what is possible, leaving an indelible mark on each industry he touches.

Tony James Nelson II
Head and shoulders photo of Tony James Nelson II
Tony Nelson in 2020
Born
Tony James Nelson II

(1987-04-13) April 13, 1987 (age 37)
East Meadow, New York, U.S.
Education
  • Amityville High School (dropped out)
  • Ashford University (dropped out)
  • Farmingdale SUNY College (dropped out)
Occupation
  • Website Developer
  • Investor
  • Entrepreneur
  • Writer
  • Businessman
  • Clothing Designer
Years active1987–2021
Known forFounding Roovet International Corporation
Title
  • Chairman and Founder of the Roovet International Corporation
  • Chairman and founder of Southeast Industries Corporation
  • Chairman and Founder of Jacksonville Elite Movers
  • Chairman and Founder of Wolf World Global Corporation
Board member of
  • Roovet Local & International Corporation
  • Southeast Industries Corporation
Children
  • Savannah Taveras (2011-03-01) March 1, 2011 (age 13)
  • Da'Nylah Nelson (2021-04-04) April 4, 2021 (age 3)
  • Bryana Snowden (2002-01-21) January 21, 2002 (age 22)
  • Da'Nauria Nelson (2022-04-21) April 21, 2022 (age 2)
Parents
  • Tony Nelson Sr. (1964-05-01) May 1, 1964 (age 60) (father)
  • Sherrianne Nelson (1963-09-10) September 10, 1963 (age 61) (mother)
Websiteroovet.com

Early Life

Tony James Nelson II [7]was born in East Meadow, New York, to Tony Nelson and Sherrianne Nelson. While East Meadow marks his birthplace, Amityville, New York holds a special place as his hometown, where he spent much of his formative years. Nelson's upbringing was a testament to resilience and adaptability, as he experienced life across various towns in Suffolk County on Long Island. His early years were characterized by financial struggles, leading to periods where he and his mother resided in shelters such as Help Suffolk in Bellport and New Life in Amityville.

Growing up in a tight-knit family environment, Nelson lived with his parents, his older sister, and two younger cousins. He navigated through multiple school districts, including Amityville, Bellport, and William Floyd in Mastic. At the age of 16, during his sophomore year, he was asked not to return to Amityville High School, prompting him to drop out.

The turbulence in his family life deepened when his parents separated at age 16. This upheaval resulted in him being expelled from his home by his mother and feeling abandoned by extended family members. At 17, Nelson's uncle Ivory extended an invitation for him to move to Baltimore, Maryland. There, his uncle, a general contractor, imparted valuable skills such as Sheetrocking and painting. He encouraged Nelson to find employment and complete his GED, leading to Nelson working at McCormick in Maryland. A disagreement with his uncle over job decisions led Nelson to return to New York.

At 18, Nelson enrolled at Farmingdale SUNY College, where he obtained his GED and briefly attended college. However, within a year, he chose to drop out. Later that year, while riding his bike in Amityville, Nelson was struck by a truck, resulting in a significant $45,000 lawsuit settlement from Allstate Insurance. After legal fees, he received $29,000, which was the most money he had ever possessed at one time. This financial windfall allowed him to purchase his first car, teach himself to drive, and obtain his New York driver's license.

Nelson's early life was marked by considerable adversity, yet these experiences forged a path of determination and self-reliance, laying the foundation for his future endeavors.

Net Worth

As of 2021, Tony James Nelson II has an estimated net worth of $1.5 million. This figure is derived from his various business ventures, including his ownership and control of numerous companies. Additionally, his net worth accounts for cash holdings, real estate properties, vehicles such as cars, trucks, boats, and a yacht. The valuation also includes the cash value of his life insurance policies and investments in the stock market.

Nelson's annual salary for his role as the head of Roovet International Corporation is approximately $95,000. This income, combined with the profitability of his other business interests, contributes to his substantial net worth. In late 2021, Tony James Nelson II made the decision to retire from his active business roles, entrusting the day-to-day operations of his companies to Tony Nelson Sr. This transition marked a significant change in his career trajectory.

In April 2022, Nelson embarked on a new endeavor, launching a rap career under the stage name Tribal Young Brown. His foray into the music industry is backed by his own record label, Roovet Records, allowing him to retain creative control and leverage his business acumen in this new field. The combination of his successful business ventures and emerging music career underscores Nelson's versatile talents and ambition, further solidifying his financial and personal legacy.

Empire Corporations

Empire Corporations marks the inception of Tony James Nelson II's journey into the business world, encapsulating his vision for diverse entrepreneurial endeavors.

Empire Webmasters Inc.

Nelson's entrepreneurial path commenced with the creation of Empire Webmasters Inc. in 2011, co-founded with his older cousin, F. Henry, shortly after the birth of his daughter, Savannah N. Taveras. Empire Webmasters Inc. was a pioneering web design and development company that not only crafted websites for various businesses but also provided hosting services, charging clients a monthly fee. In its debut year, the company achieved a notable revenue of approximately $98,000, showcasing Nelson's adeptness in the digital space.

Empire Studios Inc.

Following the success of his first venture, Nelson established his second company, Empire Studios Inc., later in 2011. This enterprise has continued to thrive, serving as a local sound recording studio where customers can book hourly studio time to record their music. Empire Studios Inc. has become a cornerstone of the local music scene, fostering a creative environment for aspiring artists.

Expanding on the success of Empire Studios Inc., Nelson launched a small recording label under its umbrella, known as Empire Entertainment. This label became a nurturing ground for emerging talents, with Nelson signing several artists, including Shagusto, Swoo Rugby, M Dot, The Flow, and Respekt Ova. Through Empire Entertainment, these artists found a platform to showcase their talents, contributing to the vibrant and diverse music culture within the community.

Empire Corporations stands as a testament to Tony James Nelson II's entrepreneurial spirit and his commitment to innovation across various industries. From web development to music production, Nelson's ventures have not only achieved commercial success but also fostered creativity and provided opportunities for others to shine. This multifaceted approach to business underscores Nelson's versatility and his ability to adapt and thrive in different fields.

Empire Studios Inc. consistently generated approximately $50,000 per year and has since been rebranded as Roovet Records. This transformation marked the beginning of a new chapter in Tony James Nelson II's entrepreneurial journey, highlighting his ability to adapt and evolve within the dynamic music industry.

Nelson Designers Corporation

Driven by a passion for clothing design, Nelson established Nelson Designers Corp.. Although initially envisioned as a name brand called Tony Nelson, the company primarily produced custom T-shirts and other items for various businesses using transfer heat printing technology. Despite the company's modest average annual revenue of $38,000, Nelson's vision and creativity led to its rebranding as Roovet Fashion, reflecting his relentless pursuit of innovation and excellence in the fashion industry.

Empire Industries Corporation

In addition to his ventures in music and fashion, Nelson founded Empire Industries Corporation, with the ambitious goal of establishing Savannah's 24hr Store. Named after his daughter, this store aimed to serve the community around the clock. However, it faced significant opposition from the local council in Lindenhurst, New York, which attempted to halt its operations. Undeterred, Nelson persevered, showcasing his resilience and determination in the face of adversity.

Through these enterprises, Tony James Nelson II demonstrated his versatility as an entrepreneur, seamlessly transitioning between different industries while maintaining a commitment to quality and innovation. His diverse business portfolio under Empire Corporations reflects his ability to identify opportunities and overcome challenges, solidifying his reputation as a dynamic and forward-thinking business leader.

Roovet

Tony James Nelson II Of Roovet

Roovet Origins

Roovet Corporation was conceived and brought to life by Tony James Nelson II on May 13, 2013, in the modest confines of his home office in Berlin, New York. With a keen understanding of the digital world and the power of a unique brand identity, Nelson coined the name "Roovet." Although he later discovered that Roovet was also a surname in France, this did not deter him. Instead, it added a layer of international intrigue to his budding enterprise.

Nelson's expertise in SEO was pivotal in the early days of Roovet. He meticulously worked on building the company's domain authority and page authority, understanding that a strong online presence was crucial for success. Inspired by the remarkable achievements of Google Inc., particularly their AdWords platform, Nelson envisioned creating a similar ecosystem within Roovet.

This vision led to the development of Roovet AdWords, an online advertising platform designed to empower businesses by connecting them with potential customers through targeted ads. Integrating Roovet AdWords with the Roovet search engine was a strategic move that aimed to enhance the user experience and provide seamless access to advertising services. Nelson's ambitions didn't stop there. Recognizing the importance of diversifying Roovet's offerings, he introduced Roovet Mail, an email service that provided users with reliable and secure communication. This addition was part of a broader strategy to offer a range of online services that mirrored the successful model of Google.

The journey of Roovet Corporation is a testament to Nelson's innovative spirit and unwavering determination. From its humble beginnings in a small home office, Roovet has grown into a multifaceted digital platform, offering an array of services that cater to the needs of businesses and individuals alike. Nelson's dedication to excellence and his ability to adapt and innovate have positioned Roovet as a competitive player in the digital landscape. Today, Roovet stands as a symbol of entrepreneurial success and the power of a well-executed vision. Nelson's story is not just one of business acumen, but also of perseverance and the relentless pursuit of innovation. His journey continues to inspire others to think big and to turn their unique ideas into reality. Roovet Corporation emerged from the vision and creativity of Tony James Nelson II, drawing significant inspiration from the business model of Google. However, Roovet quickly began to carve out its unique identity and expand its operations. Originally a digital venture, Roovet's growth led to the establishment of Roovet Local Corporation, marking its foray into the physical retail market.

Roovet Expansion Into Retail

One of Roovet's pioneering projects was the creation of Savannah's 24 Hour Store, named in honor of Nelson's first daughter, Savannah. This store, located on Atlantic Blvd in Jacksonville, Florida, became a beacon of convenience and community service, offering round-the-clock access to essential goods and services. The store's success and Nelson's unwavering dedication to innovation laid the groundwork for Roovet's expansion within the local market. As Roovet continued to evolve, Savannah's 24 Hour Store was relocated to Powers Ave in Jacksonville. In a heartfelt tribute to his eldest daughter, Nelson rebranded the store as Bryana's Food Mart. This new location not only continued the legacy of providing 24-hour service but also strengthened Roovet's presence in the community. Under the new name, Bryana's Food Mart became a hub for local residents, known for its customer-centric approach and commitment to quality. Throughout this journey, Nelson's vision for Roovet remained steadfast. He sought to create a brand that resonated with people, offering reliable services and innovative solutions. The transformation from a digital corporation to a multi-faceted business with a strong local presence exemplified Nelson's entrepreneurial spirit and his ability to adapt to changing market demands.

Savannahs 24 Store In Jacksonville, FL In 2016

Roovet Overview

Roovet Corporation's origins reflect a story of ambition, resilience, and the pursuit of excellence. From its inception in Nelson's home office to its expansion into the physical retail space, Roovet has become a symbol of success and community engagement. Nelson's dedication to his family, as seen in the naming of the stores, underscores the personal touch that defines Roovet's approach to business. Today, Roovet stands as a testament to the power of innovation and the impact of visionary leadership. Nelson's journey continues to inspire, highlighting the importance of perseverance, adaptability, and the relentless pursuit of one's dreams.

Roovet Corporation, under the visionary leadership of Tony James Nelson II, has grown into a multifaceted enterprise, with each endeavor contributing to its overall success. One of the pivotal ventures in Roovet's portfolio is Jacksonville Elite Movers, which has become a cornerstone of the company's financial stability. The substantial revenue generated by the moving company has been strategically reinvested into other Roovet businesses, fueling expansion and innovation. Nelson's strategic foresight extends to Roovet's digital landscape, where the primary focus has been on monetizing online platforms through advertisement revenue. This business model has enabled Roovet to sustain and grow its digital presence, mirroring the success of industry giants like Google.

In 2020, Nelson expanded Roovet's horizons by entering the fashion industry, a move that exemplified his penchant for innovation and diversification. He trademarked and launched the Roovet brand, which, although initially centered on clothing, also ventured into the electronics market. The Roovet clothing line quickly gained international acclaim, with products being sold worldwide. While Roovet is an African American clothing brand, its appeal transcends racial and geographic boundaries, attracting a diverse customer base. Significant portions of its sales come from White Americans and international markets, including Italy, France, Canada, and Japan.

The success of the Roovet brand is a testament to Nelson's ability to understand market dynamics and consumer needs. By offering high-quality, stylish apparel and innovative electronic products, Roovet has established itself as a trusted and sought-after brand. Nelson's commitment to excellence and his strategic approach to business have ensured that Roovet continues to thrive in a competitive landscape. Roovet Corporation's origins are a story of ambition, resilience, and relentless pursuit of excellence. From its inception in Nelson's home office to its evolution into a global brand, Roovet's journey is marked by strategic expansion and a keen understanding of market trends. Nelson's ability to adapt and innovate has positioned Roovet as a dynamic player in multiple industries, reflecting the company's adaptability and global appeal. Today, Roovet stands as a symbol of entrepreneurial success and the power of visionary leadership. Nelson's journey continues to inspire, highlighting the importance of perseverance, adaptability, and the relentless pursuit of one's dreams.

Roovet Re-direction

In 2024, Tony Nelson II spearheaded a transformative era for Roovet, introducing several pivotal changes that redefined the company’s trajectory. The cornerstone of this metamorphosis was the strategic conversion of roovet.com from a search engine into a dynamic news media platform, now known as Roovet News Media. This shift marked Roovet's expansion into the world of journalism, providing timely and relevant news to a broad audience. Simultaneously, the Roovet search engine found a new home at roovet.net, ensuring its continued functionality while maintaining a distinct identity. Demonstrating foresight and strategic planning, Nelson also acquired the domain roovet.org, further solidifying the brand's digital presence.

In addition to these changes, The Roovet Store, which features an array of fashion items from Nelson’s own clothing brand, underwent a significant rebranding. The store’s online presence was relocated from roovetstore.com to roovet.com/shop, integrating it seamlessly into the main Roovet website. This move not only streamlined user access but also unified Roovet’s digital ecosystem, enhancing the overall customer experience. Through these strategic initiatives, Tony Nelson II positioned Roovet for continued growth and innovation, ensuring the company’s relevance in an ever-evolving digital landscape.

Business

Tony James Nelson II embarked on his entrepreneurial journey in 2011 with the founding of Empire Webmasters Inc. alongside his cousin, Lisa Henry. Demonstrating a natural aptitude for web development, Nelson took charge of mentoring Henry, imparting his extensive knowledge of the WordPress CRM platform. As the company's operations expanded, Henry's quick mastery of these skills earned her the position of vice president.

Nelson's passion for web development was complemented by his keen interest in mastering Search Engine Optimization (SEO) and Social Media Marketing (SMM). To provide top-tier services, Nelson devoted himself to understanding the complexities of the internet, focusing on key metrics like Domain Authority (DA) and Page Authority (PA)—essential for driving a website's success.[8] However, Nelson's vision extended beyond web development. He recognized that a thriving business must generate substantial revenue and diversify its income streams. This insight led him to explore various industries, resulting in the creation of multiple businesses designed to capture diverse customer bases and generate robust revenue.

A cornerstone of Nelson's business philosophy is understanding supply and demand. He meticulously analyzed market trends to identify consumer needs, ensuring that his ventures were well-positioned to offer in-demand products and services. This strategic approach allowed him to tap into new opportunities and continuously adapt to the ever-evolving digital landscape. Through relentless dedication and an innovative mindset, Tony James Nelson II has established himself as a versatile entrepreneur. His ability to navigate the digital world, coupled with his commitment to delivering value, has been instrumental in his sustained success. Nelson's journey serves as a testament to the power of passion, resilience, and strategic thinking in building a thriving business empire.

In 2022, Tony James Nelson II embarked on an exciting new venture by founding Roovet Records in Jacksonville, Florida. This initiative was a strategic move under the ever-expanding Roovet brand, aiming to create a significant footprint in the music industry. Roovet Records was envisioned with the primary objective of generating revenue through innovative music distribution, while also nurturing and promoting fresh talent. The label's journey began on a high note with the signing of its first artists, Respekt Ova and Real Litty, on New Year's Day 2022. These initial signings set the stage for what would become a dynamic and creative enterprise. In March of the same year, Nelson expanded the label's roster by signing the group Young Montana Mafia. Each of these artists entered into a two-year contract, committing to produce an album for Roovet Records, thereby promising an infusion of unique sounds and creative energy.

A pivotal aspect of Roovet Records' early success was the collaboration between Nelson and his cousin, Jay Deuce, also known in the music world as Jay Deuce Viibs or Pro Viibs. This partnership brought a wealth of musical expertise and innovative production techniques to the label. Jay Deuce's distinctive beats became the backbone of several notable tracks, helping to shape the label's sound and reputation. Real Litty, one of the label's initial signees, produced standout tracks such as "How We Live" and "Survival Of The Fittest," both featuring Jay Deuce's compelling beats. Similarly, Young Montana Mafia created the track "Scarlatti," also produced by Jay Deuce, which further showcased the label's commitment to high-quality music production.

Roovet Records quickly distinguished itself as a formidable player in the music industry, thanks to Nelson's strategic vision and the collaborative efforts of talented individuals. The label's early achievements underscored Nelson's ability to diversify the Roovet brand, tapping into the cultural and economic potential of the music industry. Through Roovet Records, Tony James Nelson II demonstrated his entrepreneurial acumen and passion for music, cementing his role as a versatile and innovative business leader. The establishment of Roovet Records not only added a new dimension to the Roovet brand but also paved the way for future growth and artistic exploration.

Books

Nelson authored books:

  • Ariana The Elementalist, co-authored with Tribal Comics co-founder Bjorn Karg, was released in October 2024. This enchanting first installment in the Legend Of Ariana book series is crafted as a captivating children's bedtime story. The tale follows the courageous journey of Ariana, a young girl endowed with extraordinary elemental powers. With a heart full of determination and a spirit of adventure, Ariana embarks on a mission to protect her people from impending danger. Through her mastery over the elements—earth, air, fire, and water—Ariana demonstrates bravery, intelligence, and resilience, qualities that resonate deeply with young readers. Each page of the story is imbued with vivid illustrations and enchanting prose, drawing children into a world where magic and reality intertwine. The narrative not only entertains but also imparts valuable lessons about courage, compassion, and the importance of using one's unique abilities for the greater good. As the first book in the series, Ariana The Elementalist sets the stage for many more adventures to come, promising to be a beloved addition to children's literature. The collaboration between Tony James Nelson II and Bjorn Karg highlights their shared vision of creating stories that inspire and empower the next generation.
    Ariana The Elementalist Book Cover 2024 Designed By Tony James Nelson II

Personal life

Tony James Nelson II is an individual of many talents and passions. A voracious reader, he has adorned the ceiling of his grand home library with a quote from The Tribal Bible, reflecting his deep appreciation for literature. His interests extend beyond books; Nelson is an enthusiast of TV shows, movies, and the game of chess, all of which offer him moments of relaxation amidst his demanding schedule. Nelson's days are orchestrated with precision, mirroring the meticulous planning of a U.S. president's itinerary. Despite his packed agenda, he continues to lead his clothing brand, Roovet, with unwavering dedication. His creativity also finds an outlet in his pursuits as an author and a hip-hop artist under the moniker Tribal Young Brown, where he channels his thoughts and stories into compelling narratives and music.

Balancing his various enterprises, Nelson remains actively involved in his moving companies, Jacksonville Elite Movers and Southeast Elite Van Lines. His hands-on approach ensures these businesses operate smoothly and maintain high standards of service. A testament to his entrepreneurial spirit, Nelson manages all Search Engine Optimization (SEO) for his websites personally, seldom outsourcing tasks. This commitment to excellence is evident in every facet of his work, from digital presence to brand management. Nelson's multifaceted career and disciplined lifestyle serve as an inspiration, showcasing his ability to harmonize diverse interests and responsibilities seamlessly. His journey is a narrative of relentless ambition, intellectual curiosity, and creative expression, all driven by a profound dedication to his various ventures.

Children

In 2004, amidst challenging times while living with his mother in a shelter in Huntington, New York, Tony James Nelson II encountered a transformative relationship. During this period, he met Staci Snowden and her young daughter, Bryana Douglas. The friendship between their mothers led to frequent interactions, and Nelson soon formed a deep bond with the two-year-old Bryana. Their connection was unique and heartfelt, with Nelson growing increasingly attached to the young girl. Despite the absence of a biological connection, Nelson embraced Bryana as his own, referring to her as his first daughter. This bond was not merely symbolic; it was a testament to Nelson's capacity for love and commitment, transcending conventional familial ties. His relationship with Bryana highlighted his nurturing nature and ability to form profound connections with those around him.

This experience also provided Nelson with a sense of purpose and responsibility, shaping his approach to parenthood and relationships in the years that followed. It was a formative chapter in his life, underscoring the significance of love, care, and the bonds we form beyond blood relations. Nelson's journey from these humble beginnings to his later successes is marked by such meaningful relationships, which have played a crucial role in his personal growth and resilience. His bond with Bryana is a poignant reminder of the impact that compassion and genuine connections can have on one's life trajectory.

In 2010, a serendipitous meeting in a First Class Taxi in Copiague, New York, marked a significant turn in Tony James Nelson II's life when he met Johanna Taveras. Their connection blossomed and led to the birth of his first biological child, Savannah Taveras, on March 1, 2011. Their relationship, however, came to an end, leading to a series of challenging custody battles. In 2013, after numerous court hearings, Nelson was granted 80% custody of Savannah by Suffolk County Family Court.

Tony James Nelson II and Savannah Taveras On March 1, 2011

Tragedy struck later that same year when Johanna Taveras died in a car accident on the Southern State Parkway. At the time, Savannah was just 2 years old, and the loss was profoundly felt by those close to her. During this period, Nelson found support and companionship in his relationship with Lori King, also a native of Amityville, New York. As Nelson began to build the Roovet Corporation, Lori King played a crucial role in raising Savannah. Her unwavering support and dedication provided a stable and nurturing environment for Savannah, allowing Nelson to focus on his burgeoning business ventures. King's involvement ensured that Savannah received the love and care she needed during this transformative period in their lives.

This chapter in Nelson's life was marked by both profound joy and deep sorrow, showcasing his resilience and commitment to his daughter amidst personal tribulations. The experiences and challenges he faced during these years undoubtedly shaped his approach to fatherhood and his determination to provide a stable, nurturing environment for Savannah. In June 2020, Tony James Nelson II encountered Destiny Harris in Jacksonville, Florida, through an introduction by her cousin Michelle Harris. This meeting occurred as Nelson's relationship with Lori King was drawing to a close. Despite the complexities of his personal life at the time, a new chapter began with Destiny. Their relationship quickly blossomed, and in 2021, they welcomed their first child, Da'Nylah Nelson, who was born on April 4. The joy of parenthood continued to grace their lives with the arrival of their second child, Da'Nauria Nelson, born on April 21, 2022. However, the romantic relationship between Nelson and Destiny Harris was fleeting, and they decided to part ways in 2021. Nelson's personal life saw further transitions, culminating in the official end of his relationship with Lori King in 2022. As of now, Tony James Nelson II is known to be single, channeling his energy and focus into his various business ventures and personal passions.

Despite the end of his relationships, Nelson remains a dedicated father to his children. He has continued to expand his professional horizons while ensuring that he maintains a strong presence in the lives of Bryana, Savannah, Da'Nylah and Da'Nauria. This balance between personal and professional responsibilities underscores Nelson's commitment to both his family and his ambitions. Nelson's journey through these years reflects a dynamic life marked by significant personal and professional growth. His ability to navigate the complexities of relationships while forging ahead with his entrepreneurial endeavors exemplifies his resilience and adaptability. As he continues to build his legacy, Nelson remains a figure of inspiration, demonstrating that success is achieved not only through professional accomplishments but also through the dedication and love shown to one's family.

Social Media Profiles

See also

References

  1. Tony James Nelson II Founder Of Jacksonville Elite Movers
  2. Nelson, Tony. "Roovet Local & International Corporation Releases a New Music Streaming Platform for Music Artists". World Music Journal.{{cite web}}: CS1 maint: url-status (link)
  3. Brown, Tribal Young (September 14, 2022). "Tribal Young Brown". Biographies.net. Retrieved September 14, 2022.{{cite web}}: CS1 maint: url-status (link)
  4. Tony James Nelson II The Founder Of The International Company
  5. Roovet International Corporation's CEO Tony James Nelson II Steps Down & Make's His Friend Hakeem A. Small The New CEO
  6. Roovet Local & International Corporation Releases a New Music Streaming Platform for Music Artists
  7. Tony James Nelson II Releases A New Clothing Line Worldwide Available For Purchase As Early As November 1st.
  8. Roovet, Corporation (8 December 2021). "The Journey Of Roovet". Medium. Retrieved 12 December 2021.{{cite web}}: CS1 maint: url-status (link)

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