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Roovet Business Suite Arrives November 1, 2025 — Tony James Nelson II Unveils a Bold, All-in-One Operating System for Modern Businesses

Roovet Business Suite, an opinionated, all-in-one platform designed to run the core of a service business: leads, quotes, bookings, signatures, payments, phones, websites, rewards, messaging, analytics, and more.

Roovet News Media LLC • Oct 18, 2025 5:08am • via roovet.com • —
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JACKSONVILLE, FL — On November 1, 2025, entrepreneur and builder Tony James Nelson II will launch Roovet Business Suite, an opinionated, all-in-one platform designed to run the core of a service business: leads, quotes, bookings, signatures, payments, phones, websites, rewards, messaging, analytics, and more. Nelson’s thesis is unpretentious and ambitious: “Most small and mid-sized businesses don’t need twenty apps that don’t talk to each other; they need one that’s fast, secure, and actually ships work.” Roovet Business Suite is that one.

Roovet’s debut package includes hardened CRM workflows for home-services companies, a full website builder with payments and A/B testing, integrated telephony and virtual sales reps, e-signatures with long-term validation, wallet and payouts, a WhatsApp-style team messenger with voice/video, a rewards engine, fax, searchable docs, analytics, and a battery of admin tools. It’s a high-performance chassis built on modern PHP (CodeIgniter 4) with Tailwind UI, explicit routing, and a “copy-paste-friendly” developer experience that favors clarity over magic.

Below is a deep dive into what’s shipping on Day One, why it matters, and how to get hands-on when doors open.

Quick Links — Try Each Module

Note: URLs are provided for convenience; some areas may require sign-in or tenant access.

The Big Idea

Most “all-in-one” suites promise frictionless everything and deliver dashboards that resemble airport switchboards. Roovet’s approach is different: opinionated defaults, full-bleed interfaces, and a ruthless respect for flow. The suite favors concrete, drop-in features that solve revenue-critical tasks—book the job, get the signature, take the payment, assign the crew, confirm the schedule, keep the customer—and it backs those moments with guardrails: structured logs, retrying queue workers, role-based permissions, rate-limiting, and HMAC-secured intakes.

Nelson frames it as “a power-tool for operators who want speed without surprises.” The stack leans into CodeIgniter 4 for predictable routing and performance, Tailwind + Alpine for fast, clean UI, and a pragmatic “no mystery meat” architecture that businesses can understand and extend.

What’s in the Box (Launch Day)

1) CRM that actually ships work

URL: https://roovet.com/crm

Roovet’s CRM starts with moving companies and other service pros, then generalizes. It captures leads via public forms or HMAC-secured endpoints with request rate-limiting, passes context (UTM, user agent, IP), and turns those into quotes, invoices, and scheduled jobs. For moving workflows: you’ll find room/bedroom sizing helpers, crew size suggestions, mileage and fuel surcharge logic, travel fees, add-ons (pianos, safes, hot tubs), and deposit capture.

  • Quotes → Jobs Pipeline. A saved quote can spin into a scheduled job automatically, with start/end windows and duration derived from the estimate.

  • Resource Assignment. Crews and trucks are modeled natively; conflicts are checked, availability is suggested, and assignments can be manual or helper-assisted.

  • PDFs with brand. Quotes, invoices, and BOLs render to Roovet-red branded PDFs and email out via queued jobs, retrying on transient errors.

  • Security posture. Intake endpoints can require HMAC and are rate-limited (20 requests/60 sec by default).

For service businesses, the magic trick is not ten dashboards—it’s one smooth handoff from lead to paid work. Roovet leans on that.

2) Virtual Sales Rep (Voice + SMS)

URL: https://roovet.com/crm/virtual-rep

Not a chatbot gimmick. Roovet’s virtual rep is a Twilio-powered front-desk that answers calls and texts, collects booking details, schedules jobs, and sends deposit links. It understands quick commands like “reschedule Fri 3pm” and can run one-shot NLU flows for “book me,” “what’s the price,” or “send signature.”

  • Unified webhook. A single multi-tenant endpoint routes voice and SMS; signature validation is available.

  • Deposit links. Roovet Wallet creates Stripe payment intents and friendly pay pages, with Apple/Google Pay where available.

  • Reminders & escalations. A CLI can batch reminders, escalate via SMS or email, and record outcomes to a centralized log.

The effect: businesses can add a capable receptionist without hiring a receptionist, and real staff can jump in from the console when needed.

3) Roovet Sign (E-Signature, done right)

URL: https://roovet.com/crm/esign

Roovet Sign is a native e-signature stack—no third-party frame in a trench coat. It supports multi-recipient routing, OTP 2FA (SMS or email), embedded signing, a bulk send pipeline (CSV → envelopes), calculated fields (live formulas), and an LTV evidence pack with SHA-256 hashing and optional RFC-3161 timestamp authority tokens.

  • Fields & overlays. Drag fields, lock read-only, add calculations, and prefill values from quote metadata.

  • Reminder engine. Create presets (daily×3, hourly×6, weekly×3), pause/resume at the envelope, track attempts, escalate if needed.

  • Public verification. Upload a signed PDF and Roovet will verify the hash against stored evidence—even if you don’t know the envelope ID.

It’s the signature product you’d build if you were stubborn about cryptographic verifiability and usable design.

4) Website Builder with Payments, A/B, and i18n

URL: https://roovet.com/suite/websites

Roovet’s site builder is a schema-driven block editor—clean, fast, and friendly. It includes theming by CSS token variables, block-level responsive visibility, per-block A/B variants, and static publish to disk for speed. Forms tie into CRM, Email, and Wallet payments with several modes: fixed, percent of field, field direct, or Formula Mode using a sandboxed SafeMath engine.

  • A/B engine. Render variants to traffic, log events, and use a CLI to pick winners and merge properties.

  • Translations. Add per-page overlays and serve hreflang tags.

  • Analytics. A 1×1 pixel plus DB collection gives real visitor telemetry without vendor lock-in.

  • Media. Upload under the site slug with automatic dimension capture.

  • Plugins. Hook into publish events (beforePublish, etc.) to extend or integrate.

The builder is less “toy page” and more site ops—with blends of speed, safety, and control.

5) Wallet (Deposits, Escrow, Payouts)

URL: https://roovet.com/wallet

Payments are where “nice UX” meets “bank math.” Roovet Wallet integrates Stripe v18+ and PayPal, supports Apple Pay/Google Pay where available, and handles platform fees, escrow scenarios, and payouts. The public pay page is clean and accessible; the backend sticks to idempotent API calls and records every step in structured JSONL logs for later audit.

  • Deposit flows. Create payment intents by amount or target balance, optionally “cover fees,” and reconcile the ledger.

  • Escrows. Hold funds until signature or delivery, then release.

  • Payouts. Pay out to connected accounts with schedule and receipts.

Nothing about this is “sticker-ware.” It’s built to handle the 2 a.m. edge cases.

6) Telephony (Numbers, Providers, Routing)

URL: https://roovet.com/suite/telephony

Roovet manages a pool of E.164 numbers across providers—Twilio, Google Voice, and internal options—assigning to accounts with soft deletes, metadata, and capability flags (voice, SMS, fax). Numbers live in a proper registry; webhooks land in a unified API that resolves the tenant based on the inbound “To” line.

  • Provider records. Store provider credentials per tenant, with secure scopes and expiration.

  • Caller ID verification. Flows exist for managing outgoing verification where the carrier requires it.

  • Logs. Every call and message yields a structured event stamped with request IDs for debugging.

Telephony is not a bolt-on; it’s part of the chassis.

7) Roovet Talk (Threads, Media, Calls)

URL: https://roovet.com/talk/threads

Roovet Talk brings WhatsApp-style messaging into the suite. It supports threads and participants, replies and reactions, read receipts, ephemeral messages, image thumbnails, link previews, and full-text search. Calls run on WebRTC (with STUN/TURN), and group rooms can pivot to providers like LiveKit when you need them.

  • Signals & presence. DB-backed signaling plus optional Centrifugo websockets for “feels live” updates.

  • Admin guardrails. Pin messages, star them, edit with history, and flag or delete when required.

  • Media durability. Mime-typed, hashed, and attributed to users and threads.

Internal messaging shouldn’t be an island apart from quotes and jobs. Here, it isn’t.

8) Rewards (Loyalty, Tiers, Referrals, Campaigns)

URL: https://roovet.com/suite/rewards

An integrated loyalty engine turns repeat customers into champions. Configure programs, earn rules, tiered benefits, member passes, referrals with bonuses, time-boxed multipliers, and OTP-gated self-serve redemption. The module includes segments for bulk adjustments and CSV import/export for portability, plus Analytics to show 30-day trends, top members, and campaign lift.

  • Wallet tie-ins. Auto-credit on fulfillment; ledger entries stay coherent.

  • Admin ergonomics. Rounded cards, full-bleed layouts, quick filters, and copy-paste CSV support.

  • Extensible. Campaign hooks can nudge behavior where it matters (reviews, referrals, renewals).

9) Fax (Because clients still fax)

URL: https://roovet.com/suite/fax

Fax sends and receives with clean tracking for direction, status, pages, and cost. Provider differences are abstracted away; inbound captures remote IDs and fetches files where supported. UI chips surface delivered, received, failed, fetch states for instant triage.

  • Logs & costs. Per-message cost capture supports reality-based billing.

  • Inbox/compose/settings. Familiar mailbox flows keep non-technical staff productive.

It’s fax, but it’s civilized.

10) Flow (Docs, Drive, and Knowledge)

URL: https://roovet.com/suite/flow

Roovet Flow organizes docs and knowledge. It’s the place for SOPs, playbooks, and internal briefings; it integrates with the rest of the suite so proposals, signatures, and invoices can embed the right content at the right moment. Flow includes a lightweight analytics tap and can publish to internal portals.

  • Drive-style storage. Foldered, tagged, searchable.

  • Embeds. Drop docs into quotes, emails, or web forms.

  • Permissions. Tie access to roles and teams.

11) Search, Crawler, and Newsroom

Roovet’s broader ecosystem includes a crawler and search verticals (news, video, images), plus a Newsroom module for publishing and syndication. For businesses, this yields knowledge panels, channel pages, and a built-in place to post updates, job stories, and press releases—all rendered in the brand style.

  • Intake security. HMAC + rate limiting protect API endpoints that ingest stories or feeds.

  • Quote-to-story. Convert one day’s big job into a case study with photos; push to your site with a single publish.

  • Sitemaps & SEO. Public routes are static-publish friendly and discoverable.

The Engineering Posture (Why Operators Will Care)

  • Explicit routing. No “auto route” roulette. Every controller method is intended, debuggable, and logged.

  • JSONL logging. One log line per event, structured for ELK or BigQuery, with request IDs and user context.

  • Queue worker with retry/backoff. Email/SMS sending and PDF generation run in the background, with atomic claim and a clean state machine (queued/reserved/done/failed).

  • Role & audit. Permission filters for owner/dispatcher/mover/accountant; audit trails show who did what, when, and where.

  • Security defaults. HMAC intake, IP rate-limiting, content security policies, signature validation for telephony providers.

  • CLI tools. Commands like esign:reminders, websites:publish, talk:cleanup, and bulk operations for e-sign and analytics.

  • UI philosophy. Full-bleed layout, sticky headers with gradient dividers, command palette, theme toggle, no left rail clutter. The design is clean and respectful of time.

It’s a suite, yes, but it’s also a stance: fewer surprises, more throughput.

Why This Release Matters

Consolidation. Business leaders are done paying the “SaaS tax” for context switching. Roovet condenses the workday into one canvas.

Service DNA. The suite’s moving/contractor ancestry anchors it in physical operations: crews, trucks, windows, deposits, signatures, and PDFs that need to land in inboxes before someone drives a mile.

Ownership. You can run it tight, audit it later, and prove what happened. When disputes arise, controlled evidence matters.

Velocity. From template websites with embedded forms to virtual reps and e-sign reminders, Roovet trades hype for a drumbeat of small, real wins.

Founder’s Perspective

“My north star is operational truth,” says Tony James Nelson II. “Can you track the job from phone call to payout and not lose the thread? Can you hand your team tools that are fast and dependable? Can you ship work with fewer clicks? That’s Roovet.”

Nelson is allergic to “platform theater”—the act of pretending a bundling of apps is a platform. He contends that a platform must be coherent, with data models that fit together and guardrails that prevent self-inflicted wounds. Roovet’s coherence is visible in little seams: a booked move auto-creates a job; the resource card checks crew conflicts; a deposit link is one click from the virtual rep console; an envelope reminder escalates when it should; a reward credit syncs to the ledger.

Security & Compliance Notes

  • 2FA for signing: OTP via SMS or email, rate-limited and logged.

  • Evidence packs: SHA-256 of every signed PDF and optional timestamp authority data for long-term validation.

  • CSP hardening: Images, scripts, and fonts are constrained to known CDNs and data: where appropriate.

  • PII handling: Contacts, quotes, and telephony records are scoped to tenants with soft deletes and retention policies.

  • Webhook verification: Telephony providers can be validated at the edge; failures are logged with signature mismatches.

Roovet’s rule is simple: assume nothing, record everything—then make the UX friendly enough that people want to do the right thing.

Pricing & Availability

  • General Availability: November 1, 2025

  • Where: Worldwide, cloud-hosted at https://roovet.com (selected modules may be self-hostable for enterprise)

  • Pricing: Tiered by seats and feature bundles; details will surface in-product on launch day

  • Migration: CSV importers exist for rewards, members, and some CRM entities; APIs support lead intake and quote ingestion

How to Get Started on Launch Day (Copy-Paste Friendly)

  1. Create your account at https://roovet.com/suite and complete the onboarding checklist.

  2. Add your brand (logo, colors, header links).

  3. Claim a telephony number in https://roovet.com/suite/telephony and set the unified webhook (if you bring your own provider).

  4. Enable payments in https://roovet.com/wallet (connect Stripe; paste the publishable key; toggle Apple/Google Pay).

  5. Publish your site via https://roovet.com/suite/websites (pick a template, tweak tokens, add a contact/booking form that posts to CRM).

  6. Wire the Virtual Rep at https://roovet.com/crm/virtual-rep (set office hours, deposit amount, and SMS replies).

  7. Upload your contracts in https://roovet.com/crm/esign (create fields, add OTP, and send a test envelope to yourself).

  8. Invite your team (owner/dispatcher/mover/accountant roles) and assign a crew/truck for a sample job.

  9. Turn on Rewards at https://roovet.com/suite/rewards (tiers, referral bonuses, a launch campaign).

  10. Say hi in Talk at https://roovet.com/talk/threads (create your #ops channel; test a quick call).

Within an afternoon, you’ll have a public site, real phone number, signed contract template, deposit page, and a CRM that actually books jobs.

Feature Index (Deep Links)

Bookmark this list; it’s the fastest way around the suite.

Under the Hood: A Few Esoteric but Important Details

  • Routes are explicit. Roovet disables auto-routing and defines every URL path. This reduces “mystery” and eliminates whole classes of accidental exposure.

  • Filters at the edge. Aliases like hmac-intake, ratelimit, permit, and requestid sit on routes that matter—especially lead intake, telephony, and API ingest.

  • Logs as JSONL. Each event is a single JSON line written to disk and easily shipped to your log pipeline. When a payment bounces or a fax fails, you will know the why and the request_id.

  • Queue semantics. Jobs are queued → reserved → done/failed, with exponential backoff and a clear retry limit. This matters when you email 200 contract envelopes and two providers sneeze.

  • PDF generation. Quote/Invoice PDFs prefer a primary engine but include a Dompdf fallback. If your server is missing a binary, you still ship.

  • Safety net CLI. A half-dozen console commands let admins clean ephemeral messages, send e-sign reminders, publish websites, pick A/B winners, and verify PDFs against their evidence packs.

This is the part of the product your future self will thank you for when a regulator, a partner, or an angry Tuesday asks hard questions.

Customer Journey: A Day in the Life

8:00 AM — A new lead fills out your website’s moving form. It posts to /crm/leads/intake with an HMAC signature. The CRM records UTM tags and phone. A virtual rep auto-replies with “Thanks! What date are you aiming for?”

8:06 AM — An estimator toggles a few add-ons (stairs, piano), sees crew size suggestions, and sends a quote. The customer taps the deposit link and pays via Apple Pay.

8:09 AM — The quote auto-creates a job on Saturday 9:00 AM. The Resources card suggests Crew Bravo and Truck 2. The dispatcher approves; conflicts are checked.

8:11 AM — The customer receives an e-sign envelope with OTP via SMS. They pass 2FA, sign on mobile, and the PDF lands in their inbox; the evidence hash stamps into the ledger.

11:00 AM — A real-time message in Roovet Talk asks, “Add wardrobe boxes?” The estimator reacts 👍 and updates the job. A quick voice call in the thread confirms.

4:20 PM — A Rewards campaign multiplier kicks in for the weekend; redemptions hit the ledger automatically. Analytics shows a gentle bump in referral codes.

Next Week — The Fax inbox catches a property manager’s order. It’s parsed, credited, and assigned to the right dispatcher. A Flow document about “High-rise move SOP” is attached to the upcoming job; movers read it on mobile.

You didn’t juggle apps; you shipped work.

Roadmap Glimpses (Post-Launch)

Roovet’s public plan includes deeper provider integrations, a more expansive plugin SDK for the site builder, additional analytics charts, and advanced telephony scenarios (queue callbacks, warm transfer, IVA tooling). Enterprise features—like SSO, per-tenant KMS, and custom PDF templates—are in active discussion with design partners.

Nelson puts it plainly: “We won’t chase novelty. We’ll keep tightening the flywheel: get the lead, send the quote, book the job, sign, pay, fulfill, reward, review.”

The Takeaway

Roovet Business Suite is not promising a utopia; it’s offering operational gravity. The release on November 1, 2025 will put an unusually complete toolkit into the hands of service businesses that are tired of daisy-chaining tools and defending spreadsheets. If your day involves trucks, crews, signatures, deposits, phones, and customers with actual addresses, this is software that respects the physical world you operate in—and the margins you protect.

Explore the suite on launch day: https://roovet.com/suite
Get your phones and payments dialed in: https://roovet.com/suite/telephony • https://roovet.com/wallet
Spin up a site and start taking leads: https://roovet.com/suite/websites
Put signatures on rails: https://roovet.com/crm/esign
Let the virtual rep help: https://roovet.com/crm/virtual-rep

Roovet’s bet is simple: fewer apps, more business.

Press & media inquiries: media@roovet.com

Roovet News Media LLC
Roovet News Media LLC
Roovet News Media is the publishing arm of the Roovet ecosystem, delivering timely, verified reporting and community-powered coverage across local and national stories. Through creator-run channels and reader subscriptions via Roovet Wallet, we blend prof
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