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Roovet Records
Roovet Records, a burgeoning American record label, emerged onto the music scene in 2022, headquartered in Jacksonville, Florida. Founded by the visionary Tony James Nelson II, also recognized by his artistic moniker Tribal Brown, the label has swiftly cultivated a reputation for its dedication to the vibrant genres of hip hop, rap, and R&B. Roovet Records operates as a key subsidiary of Roovet Local & International Corporation, a comprehensive media and technology entity that oversees a diverse portfolio of online platforms and services.
The label has actively cultivated a roster of talented artists, including the likes of Young Montana Mafia, the dynamic Melz Cali, and the acclaimed Dopeboy Cot. A significant milestone in Roovet Records' catalog is Tribal Brown's track "In Da Club," a collaborative effort featuring contributions from other Roovet Records artists, which garnered recognition and airplay, notably from DJ J.O. Further demonstrating its commitment to artist development and promotion, Roovet Records produces and disseminates high-quality music videos and engaging documentaries showcasing its artists' work, readily accessible on the label's dedicated YouTube channel. Despite its burgeoning success, Roovet Records has also navigated challenges, including instances of controversy and legal entanglements. One notable incident was the 2022 arrest of Young Montana Mafia on felony charges, reflecting the complex realities and potential pitfalls encountered in the music industry. Roovet Records continues to strive for excellence, aiming to solidify its position as a prominent force in the ever-evolving landscape of contemporary music.
| Roovet Records | |
|---|---|
 | |
| Parent company | Roovet |
| Founded | 2022 |
| Founder | Tony James Nelson II |
| Distributor(s) | Distrokid |
| Genre | Hip hop |
| Country of origin | United States |
| Location | Jacksonville, Florida |
| Official website | roovet |
History
It was on June 15, 2022, a day that marked a pivotal moment in the history of Roovet Records, when the label's official introduction to the world took place. Founder and driving force behind the operation, Tribal Brown, leveraged the platform of his Instagram account to showcase the culmination of his tireless efforts, the unveiling of his custom-built state-of-the-art recording studio. The studio tour, presented in an Instagram video post, provided a captivating glimpse into the physical space where creativity, innovation, and musical magic were poised to unfold.
In tandem with the studio reveal, a stirring speech by the label's mastermind, Tony James Nelson II, was shared with his audience. This impassioned address served as a testament to the vision, energy, and dedication that underpinned the establishment of Roovet Records. With unbridled enthusiasm and unrelenting ambition, Tony James Nelson II articulated his unwavering commitment to nurturing and amplifying the talents of the label's burgeoning roster of artists.
As Roovet Records entered its inaugural year, it was clear that the foundation laid would be pivotal in shaping the trajectory of the label. A series of milestones, including collaborations, releases, and the expansion of the artist roster, would follow in the subsequent months and years. However, on the heels of its 2022 debut, the label's first major breakthrough came in 2024 with the official announcement of its newest signee, Melz Cali – a highly gifted and promising artist from the same hometown of Amityville.
Artists
Roovet Records has signed and/or released music by the following artists:
- Tribal Brown - Tribal Brown, born Tony James Nelson II, is an emerging rapper and record label founder who has quickly made a name for himself in the hip hop scene. Known for his raw and authentic lyrical content, Tribal Brown's music often delves into personal experiences, social issues, and the realities of street life. His powerful storytelling and emotive delivery resonate with listeners, making him a compelling voice in the genre. Musically, Tribal Brown's style blends traditional hip hop elements with modern trap beats, creating a unique and dynamic sound. His tracks are characterized by hard-hitting basslines, catchy hooks, and intricate wordplay. Tribal Brown's versatility allows him to switch seamlessly between introspective and aggressive tones, showcasing his range as an artist. His collaborations with other talented artists on Roovet Records further highlight his ability to adapt and thrive in different musical environments.
- Melz Cali - Rodney Fisher, born on September 16, 1979, is an accomplished American rapper and singer who is professionally known by his stage names Melz Cali and Ramello Zamar Calico. With a career that spans multiple decades, Melz Cali has carved out a unique space in the music industry through his innovative sound and lyrical prowess. His stage presence and versatility have earned him a dedicated fanbase and critical acclaim..
- Young Montana Mafia - Young Montana Mafia is a rising star in the American rap scene, quickly gaining recognition for his distinctive style and engaging lyrics. With 206 likes, Anthony Caash Thomas, born on August 15, 2003, is the talented artist behind the moniker Young Montana Mafia. He is also known by the aliases MM Young and simply Montana Mafia.
Discography
| Year | Artist | Title | Notes |
|---|---|---|---|
| 2022 | Tribal Brown | Consider This | Trust & Betrayal |
| 2023 | Tribal Brown | In Da Club | Red Rose |
| 2025 | Tribal Brown | Red Rose | Full Album Red Rose |
| 2025 | Melz Cali | 6 AM In London | I'm A Write Not A Singer |
See also
- (Related topics, e.g., List of independent record labels, Music industry, specific genres, relevant artists, or other record labels)